Our Team
The Brothers Behind the Shine — Deepjot & Mandeep Singh
At the heart of JoyasDeor are two brothers from Amritsar, Deepjot Singh and Mandeep Singh — united by a shared dream:
to make premium, high-quality fashion jewellery accessible to everyone who believes style is an expression of self.
What began as a small idea in the spiritual lanes of Amritsar has now grown into a global movement — as JoyasDeor expands to Europe and the USA,
driven by the overwhelming love and trust of our customers across India.
From Amritsar to the World
Rooted in the rich culture and craftsmanship of Punjab, JoyasDeor blends Indian artistry with global fashion trends,
creating designs that feel both timeless and modern.
Our expansion beyond India isn’t just a business step — it’s a statement: that Indian design, creativity, and quality deserve a place on the world stage.
Every piece we create carries the same essence — luxury, confidence, and individuality — loved by our growing family of customers from India to New York, London, and beyond.
Deepjot Singh — Co-Founder & Visionary Leader
The mind behind the brand’s digital presence and customer experience, Deepjot Singh brings a powerful mix of technology, creativity, and vision.
With a background in software engineering and product innovation, he ensures JoyasDeor stays ahead in design, performance, and trust.
Deepjot leads the brand’s growth into new markets, building a foundation where quality meets credibility — and where every customer feels part of something bigger.
Mandeep Singh — Co-Founder, Product & Youth Coordinator
The energy and soul of JoyasDeor, Mandeep Singh infuses every collection with freshness, boldness, and purpose.
A passionate Product Manager and Sales Coordinator, he draws inspiration from the youth — their confidence, individuality, and creativity — and channels it into pieces that define modern-day luxury.
From Amritsar to America, Mandeep’s focus on authenticity, style, and connection helps JoyasDeor remain the brand of choice for a new generation that knows style isn’t about price — it’s about presence.
Together, They Build More Than a Brand
Brothers by blood, partners by vision — Deepjot and Mandeep Singh are redefining what it means to be an Indian brand on the global map.
Their journey is built on trust, craftsmanship, and relentless passion, making JoyasDeor a name that stands for luxury made real, style made personal, and confidence made visible.
From India’s heart to the world’s stage — this is just the beginning of the JoyasDeor story.